POLICY
Bull Realty prides itself on its highly recognized sign faces throughout the Southeast. The purpose of our sign policy to not only promote Bull Realty but to help promote your business as a commercial real estate agent. Utilizing signs to market your property not only helps sell your current project, but helps to get your name out in the community to bring you more business. With this exposure comes individual responsibility.
Timeline
Upon submitting a request, Sign Partners, our preferred sign company, will install requested sign within one business week. Special requests may take longer depending on the nature of the request. Please communicate with signs@bullrealty.com with all your special needs and we will communicate with Sign Partners on your behalf. In some instances, Sign Partners may request to speak with you directly.
Agent Payment Responsibilities
Agents, or clients if set up by agents, are always responsible for specialty signs or specialty riders and repairs/replacement of damaged or stolen signs. Additionally, agents, or clients, cover sign removal and installation labor if agent annual minimum production levels have not been met. Monthly related expenses (outlined in your Independent Contractor’s Agreement) will be sent from Accounting to be paid monthly or may be deducted from commissions. Costs vary depending on area of town, type of sign and special requests. Costs are estimated below:
- Labor, Travel, Installation: $147 (please note installation & removal costs vary depending on location & sign type)
- Specialty Riders: $56 each (all signs come standard without riders, we highly advise adding)
- Under Contract, Leased, Sold Riders: Free
- Travel, Removal: $147 (please note installation & removal costs vary depending on location & sign type)
Agents meeting their yearly minimum may be reimbursed from Bull Realty for some sign labor costs paid by agent that year. If you reach your minimums consistently, the company may cover regular install and removal labor costs consistently. See Michael Bull for details.
Sign Upkeep
Agents are responsible to make sure signs look good. Overgrown weeds, graffiti and weathering can damage your reputation and the firm’s reputation. Signs that are not up-kept can deter prospects and future clients from working with you. Check on your signs to make sure they are in good shape. If your sign has fallen or been damaged or defaced, and you need help fixing it, email signs@bullrealty.com and copy your marketing coordinator.
Best Practices
Studies prove that sign riders dramatically improve results. Consider sign riders to drive extra attention to your services and the property. Agents also gain business from LEASED and SOLD riders. Many agents put them up as soon as possible. Agents can install them themselves or pay the sign company to install them.
PROCEDURES
- Review the sign policies on page 1 for important information regarding costs and sign upkeep.
- Choose the type of sign and applicable sections below.
- If promoting your success with UNDER CONTRACT, LEASED or SOLD riders let your Marketing Coordinator know whether you want to pay the sign company to install them or if you wish to self-install. Self-install tips located on the last page of this document.
- Save form using property address in title and maintain a copy for your records.
- Email completed form to Signs@BullRealty.com and copy your Marketing Coordinator.
- If your listing expires or is sold or leased, notify Signs@BullRealty.com and copy your Marketing Coordinator to have the sign removed. License law requires an active written agreement with property owner to market their property including signs on a property.
- If you have any questions or suggestions see your Marketing Coordinator or Michael Bull.